We all have heard a lot of talk about crafting a Tourism
based economy and there are some initiatives to help move that idea forward.
The City Planning Office has developed day-trip itineraries with three
different activity categories making it easy for anyone to find something of
interest in Elizabethton. We are also working with the County Mayor’s Office to
gather support for a hotel analysis study to determine the feasibility to a new
hotel here. But until a hotel is possible, there is another tool that some
rural communities are using to increase tourism – AirBnB.
For those of you who haven’t heard of it, AirBnB is an
online intermediary (like Uber) that matches property owners who are looking to
do short-term rentals with interested travelers who need a place to stay. It
has become a wildly popular way to travel for college students and other leisure
travelers to find places to stay that are interesting and near their
destination. A host home provides a room or an entire apartment or home for a
short period of time to the traveler with the transaction occurring via the
AirBnB website. The traveler gets a place to stay and the host gets a little
extra cash in their wallet.
For Elizabethton, AirBnB offers an opportunity for us, as a
community, to open up our homes and apartments to visitors who will bring money
to spend in our local community. Since we do not yet have a hotel, AirBnB has
the power to give Elizabethton a tourism based economy without actually having
a hotel. Additionally, if short-term rentals increase more visitors will be
tracked visiting our city and county making it more attractive for a hotel to
locate here. It would be similar to a tourist driving to Gatlinburg and renting
a cabin for a week, except that the cabin would be YOUR cabin here in Carter
County and it would be found through AirBnB rather than some regional or
national rental agency.
Now, AirBnB is certainly not a one solution fix; there are
some concerns with AirBnB rentals. One most people living in a quiet,
single-family, residential neighborhood in Elizabethton don’t want a houseful
of six to eight people moving in and out every week. Additionally, capturing
the appropriate taxes, such as the Occupancy Tax that pays for our Tourism
activities and the Sales Tax that helps fund our school systems is difficult to
identify and collect when people are renting out a room for the night or their
house for a week. These are taxes potentially lost which might otherwise be
captured if a hotel or other formal lodging facility was present.
Various cities see the benefits of encouraging AirBnB and
provide regulations to allow them. Other cities ban them outright because of
some of the problems. What are your thoughts? Is this something we should take a
serious look at in our community? Let’s talk about it!
